The concept of an opportunity cost is that for everything you get, you give up something else. For instance, the time you spend reading this blog is time you spend NOT watching Nyan-cat.
Today, push a character into a situation where he has to make choices on opportunity costs. Make his desires mutually exclusive. Force him to decide what he's going to give up.
The more innocent children you can squeeze into this the better it will be. And by better, I mean horrible for everyone involved. Ask anyone who's had to deal with co-op schedules.
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